![]() ![]() The HBO Max lineup will also include Nordic local originals such as “Kamikaze” (pictured), HBO Max’s first Danish original, the globetrotting story of a rich 18-year-old fashion influencer’s journey of rediscovery after her whole family dies in an air crash, which won lead Marie Reuther the best actress prize at Series Mania. two of whose shows, “The Suicide Squad” spin-off “Peacemaker” and sci-fi miniseries “Station Eleven” - were teased for the Spanish press at a presentation of HBO Max in Madrid in Monday. The Nordics and Spain will share the same foundational programming from the U.S. This is an important milestone as we continue to deliver on our ambition to roll out HBO Max around the world with more territories to come in Europe and Asia next year.” Johannes Larcher, head of HBO Max International, added: “With the launch in Europe today, HBO Max is now available in 46 territories globally. Also, we don’t have a free trial so this is an opportunity to enjoy the service and see its richness,” she added. “We believe we’ll get a lot of new customers who might have price as an indicator to try the service. “We’re already offering a very attractive price,” said Sulebakk. ![]() And it helps keep subscribers, too,” Priya Dogra, president of WarnerMedia Europe, the Middle East and Africa and Asia, told Variety, adding that the offer had “very high volume.” Such aggressive pricing served to “pull a lot of demand forward and give the service a lot of momentum. The half-price offer was already introduced when HBO Max launched in 39 countries in Latin America and the Caribbean on June 29. She added: “As well as bringing together the very best entertainment, movies, kids programming and original series on one streaming platform available on every screen, we are offering customers outstanding value with a once in a lifetime promotion in addition to a new annual subscription, making it easy for customers to enjoy everything they love.” “HBO Max is now live in six European territories, with 21 more to come in 2022,” said Christina Sulebakk, general manager for HBO Max EMEA. In Sweden, for example, the price will drop from 109 kronas ($12.70) to 89 kronas ($10.30) a month. In addition, the current monthly subscription price is being reduced for customers in the Nordics. These saw a new yearly subscription offer of 12-month access for the price of eight, bringing the monthly cost down to approximately €5.99 ($6.95) in Spain and Finland. The offer, which also applies to the Nordics, comes fast on the heels of pricing reductions already announced by HBO Max on Oct. Once a customer quits HBO Max, they will have normal retail prices if they return.
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